Welcome to the official website (“Site”) of Friends of Matthew Lundh (“FML”).
Information Collected and How it is Collected
Voluntary Information: We may collect personal information that you voluntarily provide to us including your name, e-mail address, postal address, phone number, mobile number, and geographic location. You may provide this information when you request information, register, make a purchase, send us an email, sign up to receive email or text message updates, connect through a social feed, fill out a form, or for other purposes. We may also collect demographic information such as gender, date of birth, occupation, employer name, and zip code. When this information is linked to personally identifiable information, it will be treated as voluntary personal information. In limited circumstances, we may collect payment information such as credit card numbers where needed to complete a requested service or transaction. Voluntary personal information does not include aggregate data (data about a group or category of users that has been stripped of identifiable information about individual users) that we may collect about the use of the Sites. This policy does not restrict our collection and use of such aggregate information.
Automatically Generated Information: We may also collect non-personally identifiable information that is generated automatically while you are visiting the Site or elsewhere on the Internet when our advertisements are served, also known as log files. This data includes, but is not limited to, information such as IP address, web pages visited before and after visiting the Site, date and time, domain type, type of mobile device you use, your device’s unique ID, web pages you view and links you click on within the Site and interactions with our advertisements delivered by us or advertisements delivered by a third-party advertising technology vendor. This type of information may be collected using different types of technologies, such as cookies and pixels. An IP address, for example, is a unique identifier that certain electronic devices use to identify and communicate with each other on the Internet. When you visit our Site, we may view the IP address of the device you use to connect to the Internet. We use this information to determine the general physical location of the device and understand from what regions of the world our Site visitors come. We also may use your non-personally identifiable information to enhance our Site.
All Site users remain anonymous unless they choose to give us their personal information. You may elect not to allow us to collect and use this non-personally identifiable data as part of our Service by following the Opt Out procedures described below.
Cookies and Other Technologies
Google Analytics collects information anonymously. Google will not associate your IP address with any other data held by Google. Neither FML nor Google will link, or seek to link, an IP address with the identity of a computer user. We will not associate any data gathered from this site with any Personally Identifiable Information from any source unless you explicitly submit that information via a fill-in form on our website. It reports website trends without identifying individual visitors. You can opt out of Google Analytics without affecting how you visit our site – for more information on opting out of being tracked by Google Analytics across all websites you use, visit this Google page.
Disabling Cookies: The “Help” portion of the toolbar on most browsers will tell you how to prevent your browser from accepting cookies, how to have the browser notify you when you receive cookies, and how to disable cookies altogether. Note that if you reject or block cookies, it may affect your ability to enjoy the full functionality and experience of our Site.
Web Beacons: Pages of our Site [and our e-mails] may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit FML, for example, to count users who have visited those pages or [opened an e-mail] and for other related web site statistics (for example, recording the popularity of certain web site content and verifying system and server integrity).
Information Use and Sharing
Use of Non-Personally Identifiable Information: FML or our service providers or agents that provide services for us may use non-personally identifiable information as part of the Services to better tailor advertisements and other content in an effort to create a more relevant experience for each person that visits the Site or elsewhere on the Internet. This non-personally identifiable information may also be used to predict responses to advertisements, to help determine which ads perform best and which content is most appropriate for different individuals, to measure and optimize the effectiveness of advertisements, and to provide aggregate reporting to our service providers or agents and for our and their internal purposes. Nothing herein restricts the sharing of aggregated, non-personally identifiable information with third parties.
Contests and Other Promotions: On our Site, you may wish to participate in contests and other promotions that we may offer from time to time. Through these promotions, you may choose to participate in activities such as sharing information found on our Site with others and sending e-mail invitations. In connection with any contests and other promotions that we may offer from time to time via our Site, we use the information you provide to administer the contests and other promotions. Subject to applicable contractual or legal restrictions, we also may use the information to communicate with you, or the other people you select, about our products and services, or our service providers or agents partners, may use such information to communicate with you about the contests and other promotions or their products and services. If you choose to participate in these promotions and are eligible to do so, we may ask you for information such as your name, e-mail address, date of birth, and telephone number.
Additionally, in the event that we offer a message board or any other interactive or social-type feature on a website administered directly by us, please be aware that these areas may allow you to publicly post, and share with other users, certain messages, content, or other information (e.g., stories, pictures, ingredients, tips, etc.). Although we may take certain precautions to protect those who use these areas of one of our websites, we encourage you to be wary of giving out any personal information in such public forums. The information you post can be collected and used by people you don’t know. We cannot guarantee the privacy and safety of these areas and are therefore not responsible for any information you choose to post. Your use of these features is fully at your own risk.
Submitting your e-mail: Submitting your address anywhere on the Site may result in your e-mail address being added to FML’s e-mail list. You may unsubscribe to FML e-mails at any time by opting out of e-mail subscriptions with the “unsubscribe” link included in each e-mail. Your e-mail address will be removed from our marketing list. Please allow us a reasonable period of time in order to satisfy your request, as some promotions may already be in process.
We employ and maintain technology and security measures designed to protect your personal information. However, no data transmission over the Internet can be guaranteed as 100 percent secure. As a result, while we strive to protect your information, we cannot ensure or warrant the security of any information you transmit to us or receive from us.
Overview: We may use non-personally identifiable information to provide more relevant advertising and content. If you’d like to stop this Site from collecting certain types of information that provide more tailored online ads and messages to you, please click here. If you elect to opt out of this type of advertising, we will place a cookie on your browser computer to flag that we should not collect data to tailor advertising to your browser. If you delete your cookies, install a new browser, or use a different computer, you may need to revisit this page to opt out. You can also visit the Digital Advertising Alliance site, by clicking here http://www.aboutads.info/choices, to opt-out of interest-based advertising from other third parties using cookies.
Your California Privacy Rights
Under California Law, California residents have the right to request in writing from businesses with whom they have an established business relationship, (a) a list of the categories of personal information, such as name, e-mail, and mailing address, and the type of services provided to the customer, that a business has disclosed to third parties (including affiliates that are separate legal entities) during the immediately preceding calendar year for the third parties’ direct marketing purposes and (b) the names and addresses of all such third parties. To request the above information, write to us at (with a reference to California Disclosure Information): [email protected].
We will respond to such requests for information access within 30 days following receipt at the e-mail or mailing address stated above. If we receive your request at a different e-mail or mailing address, we will respond within a reasonable period of time, but not to exceed 150 days from the date received. Please note that we are only required to respond to each customer once per calendar year.
We strongly encourage parents and guardians to regularly monitor and supervise their children’s online activities. We do not knowingly collect personal information from children under 13.
When you make a contribution to FML, federal law requires us to obtain the following information: name, mailing address, employer, occupation, and amount of contribution. Federal law also requires us to report this information to the Federal Election Commission if an individual’s contributions aggregate in excess of $200 in a single calendar year. Any credit card information provided is only used to immediately process your donation. All contributions made to the Site are considered final unless the donation is not in compliance with federal election law and/or Federal Election Commission regulations. All purchases from the online store are considered contributions to FML.
Visiting our Site from outside of the United States